Multilingual marketing means building pages, ads and profile content for customers who are more comfortable in a language other than English. In Coquitlam, that isn't a niche. In the 2021 Census, four non-official languages were each the mother tongue of more than one resident in twenty, and the City keeps a summary of local census data on its demographic statistics page.
The numbers behind it
Of Coquitlam's 148,625 residents in the 2021 Census, the most common non-official mother tongues were as follows (census figures as compiled in Wikipedia's Coquitlam article):
| Language | Share of residents |
|---|---|
| Mandarin | 9.7% |
| Korean | 6.8% |
| Cantonese | 6.5% |
| Persian (including Dari) | 6.0% |
| Spanish | 1.9% |
Mother tongue isn't the same as search language. Many of these residents search in English, especially for routine jobs. Others switch languages for anything expensive, technical or urgent, where they want to be sure they understood. That's why we test before translating at scale.
Who it's for
This service fits Coquitlam businesses that:
- have staff who can take calls or texts in the target language
- notice customers asking "do you have someone who speaks Korean?" or bringing a relative to translate
- sell higher-value or technical work, such as renovations, clinics or electrical upgrades, where clarity builds trust
- already get word-of-mouth referrals within one language community and want to widen them
It isn't a fit if no one can respond in the language. A translated page with an English-only phone line hurts more than it helps.
What's included
Research
We check which search terms people use in each language for your services, including mixed-language searches, and how competitors appear for them. Some trades have almost no competition in Persian or Korean results, which can mean cheap leads or no demand; testing tells you which.
Pages and profile content
- landing pages in the chosen language for your top services
- Google Business Profile service descriptions and posts where appropriate
- clear notes such as "Korean-speaking staff available" on English pages and ads
Ads
- separate Google Ads campaigns per language, so costs and results don't blur together
- Meta ads in the chosen language where it fits the service
- schedules matched to when your speaking staff are available
Quality control
Every word is written or reviewed by a fluent native speaker before launch, including place names, units and trade vocabulary. We keep a glossary for your business so future pages stay consistent.
Timeline
| Period | What happens |
|---|---|
| Weeks 1–2 | Language choice, research, staff availability confirmed |
| Weeks 3–5 | First pages written and reviewed, campaign built |
| Months 2–3 | Results compared with English campaigns; adjust or expand |
How results are measured
Each language gets its own tracking number or call extension, so you can see enquiries, booked jobs and cost per job by language. Within three months, you'll know whether a language deserves more budget, needs better pages or should be paused.
Choosing between languages
If you're not sure which language to start with, look at evidence you already have. Check customer names and language requests in your job records, ask your team which languages they're asked for on site, and look at reviews: customers sometimes write in their own language. Then match that against the staff you have. A language where you have both demand and a speaker is the right first test.
Don't spread a small budget across four languages at once. One well-run language campaign tells you far more than four thin ones, and it's easier to keep the quality high. Once the first language is producing jobs at a cost you're happy with, add the next.
Mistakes to avoid
- Translating slogans. Wordplay rarely survives; write plain benefit statements instead.
- Mixing languages in one ad group. You lose the ability to see which language works.
- Stock photos that don't match. Use real photos of your team and Coquitlam jobs.
- Forgetting follow-up. Quotes, invoices and texts should continue in the customer's language where you can manage it.
Multilingual work pairs well with local SEO and Google Ads. See the areas page for which districts it matters most in, and pricing for how it fits into a plan.
Frequently asked questions
Do you use machine translation?
We may use it for a first draft, but nothing goes live until a fluent speaker has rewritten and approved it. Trade terms and local place names are where machine translation usually fails.
We have one Korean-speaking staff member. Is that enough?
It can be, if that person can answer or return calls and texts quickly during the hours your ads run. We schedule language campaigns around their availability.
Should we translate our whole website?
Usually not. Start with a page for each of your top two or three services in one language, measure the enquiries, then expand where it pays.
Which language should we start with?
The one your customers already ask for. Check your job records and messages for names, language requests and referral sources before choosing.
Sources
- Statistics Canada: 2021 Census, Coquitlam (table 98-10-0002-02) (2026-10-22)
- Coquitlam (Wikipedia), 2021 Census language figures (2026-10-22)
- City of Coquitlam: Demographic Statistics (2026-10-22)